Small businesses that want to grow their company with local leads and customers can develop a local SEO strategy for their website. This strategy works by marketing your brand, services, and products to a more relevant base of local customers than just improving your national search engine rankings. There are few easy ways to get started in optimizing your local SEO.
- Establish a Google My Business Account. The most touted way of increasing your visibility in local search results is through a business profile on Google. The information you list appears in local Google Search results, Google Maps, and the Google Search Knowledge Panel.
- Use Happy Customer Reviews. Have your satisfied customers leave enthusiastic reviews for your business in places like Google or Yelp. Local consumers look for online reviews in lieu of a personal recommendation.
- Incorporate Voice Search. Adjust the SEO of your content to long-tail keywords for voice search success. This helps reflect the conversational tone of someone speaking their request into Siri or Alexa.
- Use Local Information. Use your content to address local community concerns. This can establish your brands as an authority with local shoppers.
If you aren’t sure how to optimize your website content, consider outsourcing your website management. This allows you to focus on what you are good at, which is selling insurance policies.