Social media is booming in recent years. Not only do people use these types of websites to keep in touch with friends but also find helpful and personal services through businesses and companies. In order to successfully reach out to potential and current clients of your insurance, there are various methods you can try. Here are just a few ideas for insurance social media content to try.

1. Post an Introduction

Creating a humanizing presence to your social media account is vital in encouraging trust and grabbing attention. To start off, introduce yourself on your page to let people know the person behind the account and agency.

2. Make Use of Trends

Trending topics on social media grab the attention of more people. Including the topic or hashtag in your insurance social media content can drive more traffic to your post and page.

3. Post for the Holidays

Holidays are always something to look forward to. Join in on the conversation and excitement by making posts about upcoming ones.

4. Make Them Laugh

Everyone can use a good laugh. Using humor will give a positive connection to your insurance agency as well as prompt people to share your posts.

5. Join the Conversation

Commenting directly to people adds both a human element as well as allows for helpful interactions. People will remember if you reply to them, and if you offer them aid, they’ll find out they can trust you to work with them.