Cyber Liability for Real Estate

Insurance Agency Design For Websites

With all of the current competition in the insurance selling business, any agent worth his or her salt needs to determine exactly what they can do to get an edge. The simple answer is to create a more compelling website and this requires taking a bit of a different approach than others in different industries might resort to, but with the goal of getting more customers. This is often accomplished by enlisting someone with experience in Insurance Agency Design for websites.

The insurance industry used to be all about personal contact, with the best agents out there taking the time to build up personal relationships with clients, either by meeting them in person or speaking with them over the phone. Once established, many of those clients became loyal to their agent and purchased all of their own insurance needs from them, as well as referred others requiring similar services. But websites have long been equally important in this marketplace.


Having a great website is key

Websites have proven to be an effective way of increasing awareness about your firm, which leads to getting new clients, more so than talking over the phone or even meeting in person. But to make it a success you must keep it simple. Have a clean website that has information clearly laid out on displayed for everyone to see, and make it easy to navigate as well.

A good test of any web page is to enter the website from a visitor’s perspective and if you become frustrated at being unable to find information fast this means that the site still needs some work before it will begin performing well.


Have a clear header and include an online quote tool

Make sure to describe what the services are about and have clearly displayed links that people can click on to find out more about the different insurance products available, along with easy-to-find contact information (simply by having a footer at the bottom of each page and a “contact us” link at the top of each page).

Also, in any Insurance Agency Design, a successful website should also have an insurance quote tool available, (making sure it’s in working condition at all times). You’ll want it formatted so that the user doesn’t become overwhelmed when responding to the many questions provided on the tool. Using these suggestions will hopefully help make insurance agent websites much more successful.


Does Your Real Estate Company Need Cyber Liability Insurance?

Much of the real estate industry takes place online these days. It seems as though every company has their own website with listings, information, and contact forms that require a lot of data. You don’t have to have your clients’ social security numbers or bank account information to be held liable in the case of a data breech. Simply having names and addresses makes you accountable. Cyber liability for real estate businesses keeps you protected should an outside part get a hold of any important data.


Cyber Risks


Most people think that they are not at risk for a data breech, but in reality anyone who places any personal information online could fall prey to a hacker. Because so many real estate agents have to handle the information of their clients on a regular basis, they are especially susceptible to hacking, malware, or phishing. While the real estate industry relies on the use of personal information to complete transactions, it is important to note that the type of information collected by real estate agents is exactly what cyber criminals are looking for.


Protect Yourself


Cyber liability for real estate cannot prevent a data breech, but it can offer you protection. Your small business needs the backup that comes from cyber liability so that you can stay in business and continue serving your clients to the best of your ability.

photo credit: Diana Parkhouse cc