Smartphones are everywhere and everybody has one, or so it seems. Certainly, cell phones are much easier to use for a technologically mobile society than a home computer or even a laptop. Because their small size makes them extremely portable, they are always readily available. Is your insurance agent website built to take advantage of smaller screens?
Adjusting to Fit Users’ Needs
Web analytics tells us that most people will not spend a lot of time adjusting their devices to read your website. As more people turn to smartphones for nearly all Internet activities, it is the websites which need to adjust to the size, platform and positioning of the devices being used. This removes the need for different designs and functionalities for each new product on the market. This concept is called responsive web design and if your site doesn’t have it, you could be missing opportunities to grow your client base.
With responsive design, you can deliver the same information in very similar layouts for home computers, tablets and smartphones. This ability to adjust to the needs of the user can help improve your website’s bounce rate (single-page views) and viewer time spent on a page, which can increase your sales. And what insurance agent website doesn’t want that?
With all of the current competition in the insurance selling business, any agent worth his or her salt needs to determine exactly what they can do to get an edge. The simple answer is to create a more compelling website and this requires taking a bit of a different approach than others in different industries might resort to, but with the goal of getting more customers. This is often accomplished by enlisting someone with experience in Insurance Agency Design for websites.
The insurance industry used to be all about personal contact, with the best agents out there taking the time to build up personal relationships with clients, either by meeting them in person or speaking with them over the phone. Once established, many of those clients became loyal to their agent and purchased all of their own insurance needs from them, as well as referred others requiring similar services. But websites have long been equally important in this marketplace.
Having a great website is key
Websites have proven to be an effective way of increasing awareness about your firm, which leads to getting new clients, more so than talking over the phone or even meeting in person. But to make it a success you must keep it simple. Have a clean website that has information clearly laid out on displayed for everyone to see, and make it easy to navigate as well.
A good test of any web page is to enter the website from a visitor’s perspective and if you become frustrated at being unable to find information fast this means that the site still needs some work before it will begin performing well.
Have a clear header and include an online quote tool
Make sure to describe what the services are about and have clearly displayed links that people can click on to find out more about the different insurance products available, along with easy-to-find contact information (simply by having a footer at the bottom of each page and a “contact us” link at the top of each page).
Also, in any Insurance Agency Design, a successful website should also have an insurance quote tool available, (making sure it’s in working condition at all times). You’ll want it formatted so that the user doesn’t become overwhelmed when responding to the many questions provided on the tool. Using these suggestions will hopefully help make insurance agent websites much more successful.