Insurance

Useful Social Media for Insurance Sales Strategies

By now every agency on the planet, with few exceptions, uses social media for insurance sales as a viable marketing tool. Agents understand the importance of interaction with visitors to their website. This is an ideal platform to use when employing promotions aimed at generating more revenue.

There are a few things to utilize, as well as to avoid, in order to be successful with the items you post on a social media page. Posts on social media should never be strictly sales oriented, as this makes it difficult to engage with prospects. You need a delicate balance between self-promotion and providing helpful information in the items you post.

Some resourceful suggestions

Sign up for Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube since the more exposure you have, the better the chance for success. Be sure to write regular weekly posts or blogs at the very least, but two to three times a week will probably garner better results. Try writing social media posts that consumers will find useful and making them pertinent and timely can really help your efforts. For example, include car maintenance tips, or provide some tips on business insurance that many companies tend to overlook.

The best way to keep customers engaged is by offering prizes for answering questions pertaining to your products and services or having contests and listing the names of the winners on the agency’s Facebook page. Make sure to include blogs relevant to a particular insurance product and share the content you create to drive traffic to the agency’s website and on social media profiles (this can also help with search engine optimization).

Another way to help visitors identify with a particular agency is by posting a profile of every agency employee, including a photo of them along with information about community events they’ll be attending. It can also be advantageous to post reviews from fans and followers of the agency as written by the very people who post them on Facebook or write emails thanking their agent for his help and insight.

There are many ways to use social media for insurance purposes. Live tweets in which people can ask questions and receive answers in real time can bolster your image as well.

Cyber Risk Concerns Adversely Affect Medical Institutions

Despite many recent reports involving cyber breaches to large corporations, the medical industry has its share of exposures and concerns. Cyber risk continues to be a serious issue, and cyber liability is now one of the top threats to the medical industry. Medical records and personal information stored on servers serves as a target to many hackers and thieves who see value in obtaining these files.

While having your clients add to their current IT security is a great way to try to combat this issue, it still isn’t enough to address all of the risks being taken. A comprehensive set of network-security policies and procedures need to be properly implemented and tested, as well as updated on a regular basis, in order to ensure that the proper risk assessment has been made and steps to properly manage the problem are in place.

Reputational damage is another concern

The loss of reputation and brand value to these institutions is another major issue, and the losses suffered due to a breach can be hard to overcome. In many studies this is high among respondents’ concerns. Obviously, if a company experiences a loss of personal data belonging to clients it creates a lack of trust in that company. Having this type of risk is likely to have a cumulative effect with any subsequent attacks occurring.

Hospitals and healthcare professionals have since come to terms with the fact that they now face a serious danger from cyber risk and privacy breaches. Confidential information and personal data is a very valuable company asset, one that these organizations must strive to great lengths to protect. Traditional insurance plans will not cover the costs incurred from misplacing or losing sensitive data.

Lost or stolen data can cost a company millions of dollars if not properly protected. Companies with personally identifiable information and protected health information should purchase standalone products that will help to transfer this risk and protect their balance sheet. Doing business online is a risky proposition, and with individual information becoming more public, along with sensitive business information, this type of exposure can cripple a profitable organization. As a broker you should educate your clients in the best ways to protect their customers and their business through properly insuring against cyber crime.

Distracted Driving and the Cheapest Car Insurance in CT

Distracted drivers remain one of the top reasons why there are so many traffic accidents on the roads today. Because of their obsession with cell phones, particularly texting and playing games, many young motorists take their eyes off of the road and this can be a fatal mistake. Cell phone use while behind the wheel has become a major concern for law enforcement in recent years.

Hopefully no one is killed due to this type of dangerous activity, but accidents still result in a lot of damage and expense and that’s why it’s suggested that you, whenever possible, look for the cheapest car insurance in ct that will still give you coverage in the proper amounts that meet the standards of the state.

Younger drivers often don’t consider the risks

The concern is greatest among younger drivers due in part to their inexperience. While cell phones are often the culprits, teen drivers can be distracted by any number of things. For example, a car full of kids screaming or horsing around can lead to an accident, as can merely eating, or looking at the GPS for direction. Whatever the reason, kids need to be reminded that the danger of being involved in a serious accident is not worth the risk of not giving the responsibility of driving a vehicle on highways and city streets the proper attention it deserves.

Adults can be equally responsible for their lack of good judgment

Young drivers are not the only ones found at fault for accidents due to distracted driving. Adults and the elderly are often at fault for crashes that are caused by driver inattention.

Many adults feel it’s okay to dial a cell phone while driving because they think they are quite adept at multitasking, but doing so can increase the risk of a crash many times over.

Even scrolling through the menus of an iPod looking for a particular song forces a person to take their eyes off of the road, and at that precise moment some event could take place, a changing light or a car merging into their lane, leaving them with little time to react to the situation. Often people engaged in cell phone conversations miss traffic signals when talking on a phone, or take longer to react to signals when they do notice.

Regardless of what causes the many accidents occurring every day, it makes good sense to invest in the cheapest car insurance in ct to help pay the cost of damages associated with traffic collisions.

Pet Liabilities and Dog Bite Homeowner Insurance

Dog bite homeowner insurance is important to secure, particularly for owners of certain breeds known for aggressive or assertive behavior. Often genetics play a key role in this issue. But some dogs also tend to be influenced by their owner’s temperament as well, and the size of the dog can also be a determining factor in just how serious the problem can be.

The issue of dog bite liabilities is obviously one of concern. Many of the dogs involved tend to be family pets, rather than strays, and more than two-thirds of dog bites happen to people already acquainted with the dog. A majority of dog bites occur to the very young and very old, and almost half of all bites to children, due to their smallness in height, are in the facial area. Many claims made against homeowner’s insurance policies are often due to dog bites.

 

Behavior modification can help to resolve some issues

At an early age puppies develop bonds and sensitivity to those people and animals in their lives, and if a young pup is not exposed to positive interaction with dogs during this period they often grow up without the necessary skills to deal with other dogs. They also may never be comfortable with people outside of their owner if not given the proper exposure. If the socialization process is delayed until the puppy is older, the dog may never be relaxed or never become socially interactive with people or other dogs.
It’s important that any children in the household handle the dog frequently and gently and never scold or speak harshly to the pet. Holding the puppy firmly and resisting the temptation to let go of it (when it squirms to be released) can also help to minimize later aggression and dominant behavior.
As the dog gets older there may come a time when most normal dogs begin to bark at strangers and guard the family and it’s property. This is normal behavior, however some dogs may begin to show objectionable aggressive behavior. Make the dog aware that this is a problem. Obedience training can help to correct these types of issues, but dog bites are often the result of fear and uncertainty in the animal as well. Dog bite homeowner insurance is the solution when an unfortunate attack occurs.

Insurance Marketing Plan for Social Media

A social media insurance marketing plan is a great way to campaign. Most people involved in social media realize that this is an avenue that provides great opportunities to making their brand highly recognizable in their community. It’s pretty hard not to be effective when you’re constantly posting and staying in the minds of the public. This will often garner the desired results.

A few goals to keep in mind, as part of what makes for a successful community management strategy, are enhancing awareness, improving public perception, enhancing customer service and support, creating advocates, and collecting analysis and feedback. By enhancing awareness, a company is spreading the word to potential customers, while staying fresh in the mind of existing customers along with anything else that might influence existing and potential users.

 

Public perception is key to success

Having strong positive public relations helps build brand loyalty. When customers, and prospects think and feel good about your brand, they’re more likely to notice the positive aspect, which then translates into better word-of-mouth. Customers with problems or questions are engaging in online and social media communities to spread the word and ask for help or seek solutions. A good community presence provides enhanced customer service and support by answering users questions and directing them down avenues to resolve any problems or issues.

Information on how existing or potential customers feel about a product can be extremely important. Having the ability to create and identify opportunities to improve an existing product (or understanding successful enhancements for future products) can generate the desired results. By finding out what a community really wants, and understanding what they dislike, can help extend an existing product’s life, or determine how to refine and design new products more successfully.

When users learn what a product does and how to make the most out of it, they tend to be much more engaged. This requires making sure, through educating existing and potential customers, that they know how to effectively utilize it. Perhaps the biggest goal is to increase acquisition. The goal is obviously to have more people purchase or use the product.

This requires identifying what is important to clients and that knowledge can help you to create a goal-oriented community management strategy that allows you, as a business owner, to measure effectiveness as well as success. Your insurance marketing plan for social media should aim to accomplish these goals.

Contractors and Construction Insurance in Wayne, NJ

Being an active participant in the construction industry means that you fully realize that safety must be the number one priority for both workers and visitors to the worksite. Construction Insurance in Wayne, NJ is vital for all contractors to have in place. This policy will provide coverage in the event that anyone is injured on the job site.

Examining hiring practices

The construction industry is made up of individual workers, each contracted to provide services under distinct terms, from subcontractors to hired employees, and from labor brokers to independent contractors. There are different circumstances with each type of paid worker. With subcontractors, it’s generally advised that you, as a contractor, draw up a contractual agreement while ensuring that participants are licensed, bonded, and insured before hiring them. They bear equal responsibility for the project and may be liable for any issues if a client deems that the work is subpar, or in the event that the job is not completed.

Hired employees, however, don’t fall under the same requirements. For example, when hiring employees, the contractor is required by law to withhold taxes, pay wages, benefits, and comply with all employment laws. They are also required to provide workers comp insurance in the event of any on-the-job injuries. The contractor may also opt to solicit a broker to help provide labor. They will have a similar relationship with these workers who are also considered employees during the course of performing work for the contractor’s company.

Hiring independent contractors means that the contractor pays them directly but isn’t responsible for paying benefits or withholding taxes. There are strict tax reporting requirements in place for working with independent contractors that must be followed to avoid breaking any rules or laws regarding this type of employee, which could result in costly fines if not adhered to.

The Occupational Safety and Health Act (OSHA) require that contractors provide a safe workplace for their employees, one free from any recognizable hazards. Things such as tools, scaffolding, debris, and any large machinery and trucks constantly moving back and forth all pose concerns due to the risks involved in working in these conditions. In any case, Construction Insurance in Wayne, NJ should, without question, be used to provide necessary benefits, along with protecting the interests of everyone involved in the project.

Import/Export of Goods and the Import Surety Bond

For clients operating in the field of importation and/or exportation of goods, insurance, surety and risk management solutions for supply chain and transportation intermediaries are the items of primary focus. A customs import surety bond is a contract used for guaranteeing that a specific obligation will be fulfilled between customs and an importer for any given import transaction. The main purpose of a customs bond is to guarantee the payment of import duties and taxes.

A customs bond is required on all commercial imports entering the US. Merchandise will not clear customs without a properly executed bond, and according to US customs regulations, a surety bonds purpose is “to protect the revenue of the US and to assure compliance with any pertinent law, regulation or instruction.”

The importer agrees to certain conditions upon posting a bond, including agreement to pay duties, taxes and charges in a timely manner, to make or complete entry of goods, to produce documents and evidence of the shipment, and to redeliver merchandise if required or requested. This also includes agreement to rectify non-compliance with provision for admission, to allow examination of any and all merchandise and reimbursement and exoneration of the US where necessary, including compliance with any special requirements on duty free entries.

 

How and when are Drawback Bonds implemented?

Whenever merchandise is imported into, or exported out of the US, a principal may be entitled to a refund of duty, what is commonly referred to as a drawback claim. There are several types of drawback claims and methods of payment, including accelerated drawback, which is the most common way to be paid. With accelerated drawback, the refund is granted before liquidation of the drawback claim. A drawback bond guarantees full repayment to US Customs Border Protection (CBP) of overpaid drawback as determined by liquidation of the drawback claim.

There are many different types of bonds, depending upon the quantity and type of transactions involved. A commonly used import surety bond is a “Single Entry Bond” that can only be used once for a particular transaction. A “Continuous Bond” can be used for an annual period and will cover all transactions within that year. They can both be used at any port of entry. Brokers should help clients determine which is the more practical solution in any given situation.

Benefits of Having Bailee Liability Insurance Coverage

 

As the bailee, your professional position is that of someone who takes possession of property belonging to another for the purposes of repairing or restoring the item in question for an agreed upon amount of money. Under the agreement, you’re to return the exact same (or identical property) to the bailor after having performed the work as specified, or if unable to make the necessary repairs, inform the bailor that the job could not be done to specifications.

There is a certain degree of care required in a commercial bailment agreement. The bailee must use a degree of care that any prudent individual would be expected to use in handling his or her own property. Bailee liability insurance coverage will provide coverage if, due to some unforeseen circumstance, the item delivered or picked up for service has become lost or damaged requiring the bailee to make reparations. For example, if your customer has some machine parts in need of retooling and your place of business is burglarized and the parts taken, you would be deemed responsible for the loss of said goods.

 

Bailee insurance is important coverage to have

The coverage provided by bailee insurance includes property that is on, or in transit to and from, the bailee’s premises. The insurance is in effect when the bailee issues a receipt to the bailor for the item. Coverage excludes property belonging to the insured bailee and loss due to vermin and insects.

 

Liability of bailees

Types of businesses having bailment exposures include jewelers, parking valet service providers, and electronic and other repair businesses to name a few. This is the insurance solution for someone that temporarily stores property belonging to customers in their warehouse, for any number of reasons. The bailment is to the mutual benefit of both parties, and is therefore considered a commercial bailment agreement.

Due to the expected standard of care, the bailee’s liability is generally limited to any loss or damages as a result of the bailee’s negligence. If, for whatever reason, the bailor’s property ends up being destroyed due to a fire or some type of natural causes, the bailee would not be liable for damage unless the fire was the result of the bailee’s negligence. In any event, where there is the possibility of an issue of any type, bailee liability insurance is the product you should purchase.

Nightclub Owners Really Need Venue Insurance

Hospitality venue owners are faced with significant risks and exposures due to the nature of their business and the services they provide. The need for venue insurance, as well as having several coverage options in place for issues related to the operations of nightclubs or other hospitality locales, is very important to their success. Nightclubs have an essential need for property insurance, along with general liability and liquor liability coverage. Consulting an agency that specifically deals in hospitality insurance is recommended since they truly understand the needs of this dynamic industry.

Nightclub owners can benefit from a vast array of policies. For example, having coverage in the form of a commercial crime policy has many benefits as it provides coverage for issues of theft, fraud, forgery, or if you are ever the victim of a robbery. The amount of damage that can be caused from one single loss could seriously hinder your ability to properly operate your business without proper amounts coverage in place.

Venue insurance for several business exposures

Aside from crime concerns, nightclub owners need to insure the large staff of workers whom they employ so they’ll also need worker’s compensation insurance that protects employees that suffer injuries on the job. Another vital coverage that needs consideration is business interruption insurance that replaces lost income if the nightclub should be forced to cease operations for any given period of time.

There are too many liabilities to mention regarding patrons who attend nightclubs or other venues featuring entertainment and alcohol, which can pose serious problems for owners. Due to the fact that alcohol is introduced into large crowds of mostly young adults nightclubs generally employ bouncers and security guards to deal with the concerns of unruly patrons. They’re needed to help control and contain crowds, and when necessary, remove drunk and disorderly patrons from the premises.

In some neighborhoods nightclub owners have even resorted to installing metal detectors to prevent weapons from being smuggled into their clubs. Doormen also are instructed to search guests for weapons prior to allowing them to enter the premises. These can be costly measures to have to take, but the consequences of allowing gunfire to create panic and pandemonium could lead to even greater tragedies occurring. For owners of nightclubs, contacting a venue insurance company to help insure against these types of issues will likely add to your success.

Attorney Professional Liability Insurance in Austin, TX

Attorney Professional Liability Insurance in Austin, TX is vital for those times when, for any number of reasons, a relationship between you and a client turns sour. When this is in fact the case, while you may hope for a peaceful resolution, it may end with an unsatisfied client and litigation is likely to be pursued. A couple of common issues that often develop are a situation where you may decide to withdraw for certain reasons, or the relationship between you and your client breaks down to the point where you both decide to part ways. In either case, this is the time when your professional liability policy will come into play.

Have you provided your client with good service?

Perhaps no professional shortcoming is more widely resented than procrastination. A client’s interests can often be adversely affected by the passage of time or any change of conditions. For example, if you were to overlook a statute of limitations your client’s legal position may be jeopardized and this could result in them bringing a claim against you. Even when your client’s interests are not affected in substance, any unreasonable delay may cause your client needless anxiety and undermine their confidence in you.

Unless either party terminates the relationship you should carry through to conclusion all matters undertaken for a client. Once the matter has been resolved the relationship naturally terminates. The client may assume that you will continue to serve on a continuing basis unless you give notice of withdrawal. Any doubt about whether a client-lawyer relationship exists should be clarified by you in writing so that your client will not mistakenly suppose that you are looking after his or her affairs when in fact you have ceased to do so.

Whenever a representation is terminated, whether by the lawyer or the client, the lawyer still has certain responsibilities to consider. A lawyer must take steps, to the extent reasonably practicable, to protect the client’s interest, including giving reasonable notice, allowing time for the client to engage other counsel, surrendering papers and property to which the client is entitled, and refunding any unearned retainer.

These are the times when every attorney can benefit from having Professional Liability Insurance in Austin, TX. Speak to an agent with any questions or concerns pertaining to this coverage.