Social Media for Insurance 

Successful Insurance Marketing Strategies

Successful insurance marketing strategies are the result of a lot of hard work and dedication. Most agencies start with a well-designed website, add social media content, and create unique landing pages, all of which are important components of a marketing plan. All marketing requires a sound strategy and a list of goals to accomplish.

Look at examples used by other agencies on their websites and instill some of the more desirable aspects of those sites into your efforts. Start by posting a newsletter that tells specific details about your agency, along with any new offerings that might be of interest to visitors to the site.

Promote Your Website As Often As Possible

Promoting your website through emails, newsletters, and on social media can often create some substantial results. This often provides a lot of word-of-mouth referrals that can naturally help increase traffic to your site. Testimonials posted on the site from satisfied customers will often entice people to inquire about the services you offer.

A tactfully done video testimonial can help to bolster awareness of your capabilities. For example, if you were to create an amusing video that can be streamed over a smartphone it can be shared by viewers and perhaps even go viral. Talk about creating a buzz!

Community Involvement Often Pays Dividends

Lots of agencies have gotten into the game by becoming increasingly involved in local causes aimed at supporting their communities. By having a high profile as an active member of the community, you can help to gain significant recognition for your agency. These are the types of efforts that really pay off and are really good for generating new clients. People are often more inclined to support businesses striving to make their community a better place to live.

Great Customer Service Should Always Be Your Priority

Let’s say that you are successful at your insurance marketing strategies, and now you have to deliver the goods. There are certainly many important aspects to the insurance business, but none more important than to provide your new (and old) clients with the very best in customer service. People tend to appreciate it when they are made to feel special, and when agents provide customers with outstanding service, this truly says a lot about the organization as a whole.

Designing Better Websites for Insurance Agents

Selling insurance is, and has always been, a very competitive market so most smart agents think in terms of what he or she must do in order to get an edge over their competition. The simplest answer is to create a more compelling website, one that sets you apart from the others. Websites for Insurance Agents require a rather different approach than sites maintained by other industries, but with the common goal of obtaining new customers.

The insurance industry has always been about personal contact, so the best insurance agents know that their main focus should be to build up personal relationships with clients, either by meeting in person, or speaking with them over the phone. Once the relationship is established, and the trust in your ability to provide excellent service is there, there’s a good chance that those same clients will be loyal for years to come and not only purchase all of their insurance from you, but also refer others in need of similar services.

Having a great website provides value

Websites are proving to be one of the most effective ways to get new clientele. But in order to be successful a few examples must be taken into consideration. The goal should be to have a website that has information clearly laid out and displayed for all to see. It should first and foremost, be easy to navigate (a good test for the creator is to step back and then enter the website from a visitor’s perspective). Being able to find information fast means the site has a good chance of performing well for users.

Make sure to describe what the services are about and have clearly defined and displayed links that users can click on to find out more about the different insurance products available. Make sure that contact information is easy to find as well and placed on every page (this can be as simple as having a footer at the bottom of each page and a “contact us” link at the top of each page).

Finally, the most successful Websites for Insurance Agents have an insurance quote tool available, making certain it’s always functional. Select a form that will divide up the questions so that users don’t become overwhelmed when responding to the many questions provided on the tool. Hopefully these suggestions will help make your website more successful.

Many Insurance Marketers Favor a Drip Marketing Program

The intention of a drip marketing campaign is to close sales, grow revenues and build your business. By implementing a drip marketing program you’ll be able to feed leads into a sales funnel eventually turning those leads into prospects and then subsequently move those prospects through the channel until they become new clients.

Most insurance marketers will tell you that the most successful drip marketing programs help to build lasting relationships, improve customer or client retention, enable you to solicit feedback from customers that can help develop product or service enhancements and establish credibility by helping you to become perceived as a knowledgeable expert.

Engaging new leads provides opportunities to make sales

Drip marketing campaigns are an opportunity to learn more about clients and prospects, get their feedback on a particular topic, and invite them to share their own experiences. It’s important that you develop content that adds value for the recipient. You may also wish to promote an upcoming event geared to provide useful information, or an educational event, such as a seminar.  A drip marketing campaign is an excellent opportunity to provide contacts with more information thereby getting them excited about attending these events.

Remember to keep messages on topic and short as this will help to keep the recipients attention and increase the likelihood they’ll willingly read future messages. Don’t send out random messages and remember that drip marketing is all about nurturing relationships with contacts.

It’s crucial that you don’t send emails that turn off potential prospects. If the message recipients believe the emails are just there to sell them they may quickly learn to ignore them altogether. What is needed is a strong communication plan that maps out a message delivery timeline that doesn’t inundate people with tons of emails. Try sending no more than one email a week.

Attempt to craft your messages so that they resonate with the individual receiving them. Be thoughtful and develop messages that are specific to each individual contact. Certainly try to mix things up and try using new messages, formats and subject lines as things progress.

Refrain from sending the same email out more than once as this is counter-productive and may have a negative impact on your credibility.

Drip marketing has a lot of appeal when done properly and can enhance the efforts of insurance marketers in every line of business.

Useful Social Media for Insurance Sales Strategies

By now every agency on the planet, with few exceptions, uses social media for insurance sales as a viable marketing tool. Agents understand the importance of interaction with visitors to their website. This is an ideal platform to use when employing promotions aimed at generating more revenue.

There are a few things to utilize, as well as to avoid, in order to be successful with the items you post on a social media page. Posts on social media should never be strictly sales oriented, as this makes it difficult to engage with prospects. You need a delicate balance between self-promotion and providing helpful information in the items you post.

Some resourceful suggestions

Sign up for Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube since the more exposure you have, the better the chance for success. Be sure to write regular weekly posts or blogs at the very least, but two to three times a week will probably garner better results. Try writing social media posts that consumers will find useful and making them pertinent and timely can really help your efforts. For example, include car maintenance tips, or provide some tips on business insurance that many companies tend to overlook.

The best way to keep customers engaged is by offering prizes for answering questions pertaining to your products and services or having contests and listing the names of the winners on the agency’s Facebook page. Make sure to include blogs relevant to a particular insurance product and share the content you create to drive traffic to the agency’s website and on social media profiles (this can also help with search engine optimization).

Another way to help visitors identify with a particular agency is by posting a profile of every agency employee, including a photo of them along with information about community events they’ll be attending. It can also be advantageous to post reviews from fans and followers of the agency as written by the very people who post them on Facebook or write emails thanking their agent for his help and insight.

There are many ways to use social media for insurance purposes. Live tweets in which people can ask questions and receive answers in real time can bolster your image as well.