Designing Successful Insurance Websites

Having an online presence is necessary in order to stay competitive in today’s marketplace. This goes for nearly every type of business. As an insurance agent, you know how competitive it can be, and one thing that delivers new business and contacts is a well put together website.

Insurance Websites don’t have to be fancy, with lots of flashing lights and music and videos. Videos, when they serve a purpose, can be quite a useful tool, but it’s really about the clarity of the message. You don’t want to come off as some sort of carnival barker. You want to provide useful information, and you want your site to be interactive – meaning that potential customers can leave questions and expect to receive answers in a fairly quick manner.

Building lasting relationships

One thing that is clear to everyone who has a business is that if you want to be successful and make money, you have to offer something useful. This couldn’t be truer for insurance agencies. The fact is that this industry is all about personal contact. The best insurance agencies out there have taken the time and used their resources to build up a personal relationship with their many different clients, and this has resulted in getting the desired results. They have long-standing clients who come back for new products and that refer new business to them from time to time.

Nowadays these relationships are often first established online. As most agencies will tell you, just setting up a website is clearly not enough. The information will grow old quickly if not updated on a regular basis, and blogs and forums will keep visitors interested in coming back to see what new information has been made available to them. When they see people posting, and getting answers to their questions it may spark a few ideas about their own issues and concerns when it comes to insurance services and coverage that they themselves may need.

As an agent, you need to make your own presence known. Be the face of your company, because as a knowledgeable expert in the field of insurance, you can present yourself as the person to come to when people need certain answers. Insurance Websites, when properly maintained, are often a major factor in the success of insurance companies.