When it comes to insurance agency marketing ideas there is no shortage. The thing you need to do is to wade through the maze of ideas in use and find the ones that you think will strike a chord with your target audience. Marketing is a thing that doesn’t just happen overnight. It takes planning and a lot of devotion in order to see it come to fruition. For every good marketing idea there is a bad one, and by that I mean it may not necessarily work for you.
By asking questions of prospective clients, referrals, and other leads, you show that you truly have an interest in those things that concern them. This is often the biggest missed sales step out there among the least successful agents. The greatest tool an advisor or facilitator can focus on is the skill of asking their clients about any concerns that they may currently have.
Getting into the important issues
One suggestion is that you focus on issues beyond the client’s finances and geared more toward the impact that an individual can have on his or her family, business, and community. Doing so illustrates to them how important it is to have asset protection and secure income as part of their financial plan. Showing a client the impact that they can make on their family and community can be a motivating factor.
One of the most important aspects of this business is treating your client as if he or she were a friend or family member. This not only helps make clients feel more at ease but they will also feel you’re authentic and trustworthy. In return, you have a good client that will be referring you to their friends and family. You simply have to go above and beyond that which is normally expected.
Don’t underestimate the importance of staying in contact with all of your clients by telephone, mail, and email. You should bring them up to date on their policy particulars, specifically as changes occur. You can even compare the benefit amount with the current going amount in their local area and they in turn may ask you about securing another policy to fill any gaps. These aren’t just mere insurance agency marketing ideas, but the proper way to do business in this dynamic industry.