A social media insurance marketing plan is a great way to campaign. Most people involved in social media realize that this is an avenue that provides great opportunities to making their brand highly recognizable in their community. It’s pretty hard not to be effective when you’re constantly posting and staying in the minds of the public. This will often garner the desired results.
A few goals to keep in mind, as part of what makes for a successful community management strategy, are enhancing awareness, improving public perception, enhancing customer service and support, creating advocates, and collecting analysis and feedback. By enhancing awareness, a company is spreading the word to potential customers, while staying fresh in the mind of existing customers along with anything else that might influence existing and potential users.
Public perception is key to success
Having strong positive public relations helps build brand loyalty. When customers, and prospects think and feel good about your brand, they’re more likely to notice the positive aspect, which then translates into better word-of-mouth. Customers with problems or questions are engaging in online and social media communities to spread the word and ask for help or seek solutions. A good community presence provides enhanced customer service and support by answering users questions and directing them down avenues to resolve any problems or issues.
Information on how existing or potential customers feel about a product can be extremely important. Having the ability to create and identify opportunities to improve an existing product (or understanding successful enhancements for future products) can generate the desired results. By finding out what a community really wants, and understanding what they dislike, can help extend an existing product’s life, or determine how to refine and design new products more successfully.
When users learn what a product does and how to make the most out of it, they tend to be much more engaged. This requires making sure, through educating existing and potential customers, that they know how to effectively utilize it. Perhaps the biggest goal is to increase acquisition. The goal is obviously to have more people purchase or use the product.
This requires identifying what is important to clients and that knowledge can help you to create a goal-oriented community management strategy that allows you, as a business owner, to measure effectiveness as well as success. Your insurance marketing plan for social media should aim to accomplish these goals.