As anyone knows, with insurance marketing ideas it isn’t necessarily about breaking new ground, it’s more about using proven tactics to their full potential. Maybe you’ve invested time and money in getting some Internet leads to call. If it doesn’t provide the results you’ve anticipated then maybe you need to take a different approach. There is an avenue out there for every type of agent and every type of agency.
You simply can’t measure the success of all of these different tactics floating around because everyone’s experience is different. Practically every agency has invested time or money in setting up a website and social media accounts, but still feel like their efforts aren’t fully paying off. That’s because, for many, it’s time to take the next step. You have to embrace the many online mediums available and find the ones that work best and make them work for you.
Better living through content marketing
Good content marketing happens when you create and share interesting content that is meant to help, not sell. The idea is to get your policyholders eager to hear from you so you stay top-of-mind with them when the time comes for them to look into new products and services. You know that the easiest leads to close are those that come from referrals, so take the time to reach out to your policyholders through great content marketing and multipurpose this content across your online channels.
Maintaining a blog offers lots of opportunities
Writing a blog is a great way to have a source for all of your content. It helps if you enjoy the process, or get someone on your team to do the blogging for you. Where content marketing helps you here is when you’re putting together your topic list. This content should be interesting as well as engaging. Think of topics that are industry adjacent to what you do, but not so out there that it doesn’t fit your business model.
Sharing high quality content to your social networks is key to having a socially engaged network of followers. You can promote the content through email and social websites, and then, in the case of Facebook, have everyone “Like” your page in order to submit referrals. This is a great way to get your email only clients on your social media channels and your social clients to read all the great blog posts and links you’ve been sharing. Your insurance marketing ideas may not necessarily be anything new, but done right they can help increase sales.