Successful insurance marketing strategies are the result of a lot of hard work and dedication. Most agencies start with a well-designed website, add social media content, and create unique landing pages, all of which are important components of a marketing plan. All marketing requires a sound strategy and a list of goals to accomplish.
Look at examples used by other agencies on their websites and instill some of the more desirable aspects of those sites into your efforts. Start by posting a newsletter that tells specific details about your agency, along with any new offerings that might be of interest to visitors to the site.
Promote Your Website As Often As Possible
Promoting your website through emails, newsletters, and on social media can often create some substantial results. This often provides a lot of word-of-mouth referrals that can naturally help increase traffic to your site. Testimonials posted on the site from satisfied customers will often entice people to inquire about the services you offer.
A tactfully done video testimonial can help to bolster awareness of your capabilities. For example, if you were to create an amusing video that can be streamed over a smartphone it can be shared by viewers and perhaps even go viral. Talk about creating a buzz!
Community Involvement Often Pays Dividends
Lots of agencies have gotten into the game by becoming increasingly involved in local causes aimed at supporting their communities. By having a high profile as an active member of the community, you can help to gain significant recognition for your agency. These are the types of efforts that really pay off and are really good for generating new clients. People are often more inclined to support businesses striving to make their community a better place to live.
Great Customer Service Should Always Be Your Priority
Let’s say that you are successful at your insurance marketing strategies, and now you have to deliver the goods. There are certainly many important aspects to the insurance business, but none more important than to provide your new (and old) clients with the very best in customer service. People tend to appreciate it when they are made to feel special, and when agents provide customers with outstanding service, this truly says a lot about the organization as a whole.