As an insurance agency, your online presence isn’t just a great marketing tool: it is the face of your business. Strategic planning and insurance marketing strategies will determine whether the 95% of all prospective clients who visit your website before making a purchasing decision will go with you or look somewhere else.
Powerful First Impressions
The design of your website is critical. It should be attractive, professional, content-rich and easy to use. Here are some questions to ask yourself:
- Is the agency name or logo prominently displayed?
- Can a first-time user easily navigate the site?
- Is there a fill-in form to capture contact information?
- Is contact information easy to find?
If you can’t answer yes to all of these questions, you may be losing potential customers.
Rich, Valuable Content
Potential customers may seek out your website for basic information; they will keep coming back if you have content they can use. Most people will stay on a web page for fewer than 15 seconds; if you don’t give them new information, or solve a problem, they will move on. Well-written content with a strong lead that addresses a specific, important issue is a powerful tool.
Developing and an effective insurance marketing strategies plan is an important component of building your business, and one that will continue to pay dividends from the moment it is implemented.