As an insurance agency, your online presence isn’t just a great marketing tool: it is the face of your business. Strategic planning and insurance marketing strategies will determine whether the 95% of all prospective clients who visit your website before making a purchasing decision will go with you or look somewhere else.
Powerful First Impressions
The design of your website is critical. It should be attractive, professional, content-rich and easy to use. Here are some questions to ask yourself:
Is the agency name or logo prominently displayed?
Can a first-time user easily navigate the site?
Is there a fill-in form to capture contact information?
Is contact information easy to find?
If you can’t answer yes to all of these questions, you may be losing potential customers.
Rich, Valuable Content
Potential customers may seek out your website for basic information; they will keep coming back if you have content they can use. Most people will stay on a web page for fewer than 15 seconds; if you don’t give them new information, or solve a problem, they will move on. Well-written content with a strong lead that addresses a specific, important issue is a powerful tool.
Developing and an effective insurance marketing strategies plan is an important component of building your business, and one that will continue to pay dividends from the moment it is implemented.
Marketing is an important element in the success of any type of business. While some people are great at marketing their own products, others tend to struggle. If you’re in charge of marketing to sell insurance, while fellow agents are busy with other aspects of your business, you must spend the time necessary to implement sound insurance marketing strategies.
Agencies strive to be successful, and this requires a certain amount of effort on everyone’s part. While you know how vital the products and services you have to offer are, translating that into a marketing strategy as a way to interest potential buyers into buying these products will require careful planning on your part.
Your marketing efforts will often pay off
It takes a dedicated individual, or team, with the needed experience to get the job done well. Digital marketing is an important aspect of your job. Perhaps you should consider taking a course to help point you in the right direction because without proper training or relevant certifications, you can’t expect to get the desired results.
There are many marketing tactics that practically never garner results and this is simply a bad choice to make with something so important, Remember, it’s all about getting your website higher in the search rankings. You don’t have to have a permanent in-house staff of digital marketers and content producers, although this might be a good idea. At the very least, you’ll have more success if you hire a programming specialist to help with some of the more difficult tasks. From a cost standpoint, you can create a very good campaign strategy in-house, and this certainly works to your advantage.
As with any new venture, there will certainly be some amount of uncertainty and apprehension. You need to plan things out and avoid making any costly mistakes.
Digital marketing has worked well for a number of agencies, so there’s no reason why you can’t make it work for you. Start with sound insurance marketing strategies that can help get your company more attention. Any money spent on marketing your company’s brand is money well spent.
Successful insurance marketing strategies are the result of a lot of hard work and dedication. Most agencies start with a well-designed website, add social media content, and create unique landing pages, all of which are important components of a marketing plan. All marketing requires a sound strategy and a list of goals to accomplish.
Look at examples used by other agencies on their websites and instill some of the more desirable aspects of those sites into your efforts. Start by posting a newsletter that tells specific details about your agency, along with any new offerings that might be of interest to visitors to the site.
Promote Your Website As Often As Possible
Promoting your website through emails, newsletters, and on social media can often create some substantial results. This often provides a lot of word-of-mouth referrals that can naturally help increase traffic to your site. Testimonials posted on the site from satisfied customers will often entice people to inquire about the services you offer.
A tactfully done video testimonial can help to bolster awareness of your capabilities. For example, if you were to create an amusing video that can be streamed over a smartphone it can be shared by viewers and perhaps even go viral. Talk about creating a buzz!
Community Involvement Often Pays Dividends
Lots of agencies have gotten into the game by becoming increasingly involved in local causes aimed at supporting their communities. By having a high profile as an active member of the community, you can help to gain significant recognition for your agency. These are the types of efforts that really pay off and are really good for generating new clients. People are often more inclined to support businesses striving to make their community a better place to live.
Great Customer Service Should Always Be Your Priority
Let’s say that you are successful at your insurance marketing strategies, and now you have to deliver the goods. There are certainly many important aspects to the insurance business, but none more important than to provide your new (and old) clients with the very best in customer service. People tend to appreciate it when they are made to feel special, and when agents provide customers with outstanding service, this truly says a lot about the organization as a whole.