The agencies that benefit from search engine optimization (SEO) are the ones that focus on original content and quality back links. Continued use of original content will help you see gains in your SEO for your insurance website. It’s important that agents and agencies look for quality ways to make SEO rankings improve, but should avoid using many of the so-called “Black Hat” SEO tactics that Google is quick to identify and disapproves of. This will have the opposite effect on your Insurance SEO rankings.
Do not overuse keywords (keyword stuffing)
Keyword stuffing, the art of putting a keyword phrase, or several, multiple times within a webpage, is certainly not a good idea. This generally results in whatever you do have on the page literally not making much sense. The reason this is done is so that the keywords are visible to the search engine, with the idea that it will help you rank better in Google, however this is often not the case.
Hidden text is not beneficial
Google warns Webmasters to avoid the use of hidden test, which is often seen (or not seen) as white text on a white background in the footer of a webpage. Locating text behind an image is another example of this. Essentially a Webmaster places this text on a webpage for search engines as a way to boost rankings, a tactic that is also not seen favorably by Google.
Do not use automatically generated pages
This consists of paragraphs of random text that makes no sense to the reader but which may contain search keywords. Examples include text translated by an automated tool, text generated through automated processes or using obfuscation techniques. This is often not checked thoroughly and often contains errors and is seen unfavorably by visitors to the site as well as Google.
Do not use link farms
A link farm is used by some Webmasters in an attempt to bolster their SEO rankings. A website (or a group of websites) is created only for the purpose of increasing the link popularity of another site by increasing the number of incoming links. Link farming is considered a “black hat” method of search engine optimization (SEO) because the content on the web sites is often of very low quality. Insurance SEO for agencies should avoid using any of these tactics, only using legitimate long-term search optimization strategies.