Tips on Perfecting SEO for Insurance Agencies

Search Engine Optimization (SEO) for insurance agents is one of the best ways to get a leg up on the competition. Selling insurance, as an industry, is very competitive. Different agencies cater to different segments of the marketplace, but within each sector there is quite a lot of competition going on. After all, whether you sell health, car, life, or another category of coverage, you need to come up with a good marketing strategy in order to make it in the industry.

Most agents try to increase their exposure through cold calling, handing out flyers, doing direct mail, or posting ads in newspapers. They may actually do quite well, but in the long run these all can be very expensive ways to build a book of business.

SEO can give you the boost you need

Never underestimate the power of the Internet. Becoming a dominant force in the insurance industry may not be as hard as you think. All it takes is for you to put SEO to work for you as well as for your insurance agents. Then, you’ll see how easy it can be to get the results you desire.

Optimize your website for local search

You need to capture the right type of people to come and visit your website and they should be targeted and qualified leads. This is possible through the use of using SEO strategies that will make your website go to the top of the page with regards to local
searches.

A good strategy will be optimizing your website to the city where you do most of your business. This may sound a bit limited, but in reality it isn’t. It can be both very powerful and very effective. Most prospects would prefer to go to a local office rather than drive 100 miles or more in order to purchase a life insurance policy.

The power of using long tail keywords

Long tail keywords are often very effective for SEO. You know, those phrases that contain at least four words and sometimes quite a few more. These keywords are usually less competitive, so therefore, you have a much higher chance to go to the top when a person searches using such keywords. With SEO for insurance agents, generating long tail keywords, and using it in your campaign, is a model for success!